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Privacy Policy

Please read this Privacy Statement carefully in order to understand how we process personal information. If you do not agree with our use of your personal information as described in this Privacy Statement, please do not use the Site or otherwise provide personal information to us.

Because of our commitment to the protection of your personal information, we evaluate our privacy policies and procedures to implement improvements and refinements from time to time. If we make material changes to this Privacy Statement, we will notify you by means of a prominent notice on this Site prior to the change becoming effective.

Information we may collect about you

Personal information is information that identifies you as an individual or relates to an identifiable individual. We may collect and process the following personal information about you:

  • Information (such as, your name, email address, telephone number) that you provide by completing forms on the Site,
  • The content of any communications you send to us, for example, to report a problem or to submit queries, concerns or comments regarding the Site or its content;
  • Information you provide when you participate in discussion boards or other social media functions connected with the Site;
  • Information from surveys that we may, from time to time, run on the Site for research purposes, if you choose to respond to, or participate in, them;
  • Information that we may collect from you offline in connection with business-related interactions with you, such as if you provide information to us at an industry event or contact us by telephone (Note that this Privacy Statement does not apply to information that we may collect through our clinical trials, which are governed by separate terms and agreements.);
  • Information you provide to us in relation to medical information inquiries;
  • Our collection of your personal information is necessary for us to provide you with the requested service, including services available through the Site.

By providing your personal information to us via the Site, you agree to the terms of this Privacy Statement and to receive communications from us. If you choose not to provide personal information, we may not be able to provide you with the requested services.

We may also receive personal information about you from other sources, which could include commercially available sources, such as public databases and data aggregators to the extent permitted by applicable data protection laws.

In addition, we automatically collect basic technical information from all visitors to the Site. We collect technical information during your visit to the Site through our automatic data collection tools, which may include cookies and other commonly used technologies. These tools collect certain standard information that your browser sends to the Site such as your browser type and language, access times, and the address of the site from which you came to the Site. They may also collect information about your Internet Protocol (IP) address, or click stream data within the Site (i.e. the actions taken in connection with the Site). Please see “Cookies and other similar technologies” below for additional detail about the information we collect through cookies and other commonly used technologies.

California residents can learn more about what personal information we collect from or about you in the Supplemental Notice for California Consumers section by clicking here.

How we use your personal information

Subject to applicable data protection laws, we may use your personal information for the following purposes: (i) to provide you with the services and information offered through the Site; (ii) to contact you and respond to your requests and inquiries; (iii) for business administration, including statistical analysis; (iv) to personalize your visit to the Site and to assist you while you use the Site; (v) to improve the Site by helping us understand who uses the Site; (vi) to contact you to tell you about products and services offered by us which we believe may interest you and (vii) for fraud prevention and detection and to comply with applicable laws, regulations or codes of practice.

California residents can learn more about how we may use the personal information we collect from or about you in the Supplemental Notice for California Consumers section by clicking here.

Your rights

Individuals in the EU, Switzerland, and certain other jurisdictions may have certain data subject rights which may be subject to limitations and/or restrictions. These rights may include the right to: (i) request access to and rectification or erasure of their personal information; (ii) obtain restriction of processing or to object to processing of their personal information; and (iii) the right to data portability. If you wish to exercise one of the above mentioned rights, please send us your request via email to: info@heranova.huang.zj.cn. Individuals also have the right to lodge a complaint about the processing of their personal information with their local data protection authority.


California residents can learn more about your rights related to personal information we collect from or about you in the Supplemental Notice for California Consumers section by clicking here.


The security of your personal information is important to us. We take reasonable steps, including technical, administrative and physical safeguards, designed to protect the personal information submitted to us from loss, misuse and unauthorized access, disclosure, alteration and destruction. However, no method of security or method of transmission over the Internet is entirely secure. You should always use caution when transmitting personal information over the Internet.


We may retain your personal information for as long as your account is active or as needed for the specific business purpose for which it was collected. In some cases, we may be required to retain information to comply with laws or regulations or other legal obligations, resolve disputes and enforce our agreements.

Cookies and other similar technologies

Cookies are small text files that are stored on computer hard drives by websites that you visit. There are two general types of cookies, session cookies and persistent cookies. Session cookies are only used during a session online and will be deleted once you leave a website. Persistent cookies have a longer life and will be retained by the website and used each time you visit a website. Both session and persistent cookies can be deleted by you through your browser settings.

We use the following session and persistent cookies on the Site:

  • Strictly necessary cookies: they are essential in order for visitors to move around the Site and use its features.
  • Analytical / performance cookies: they allow us to recognize and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies: these are used to recognize you when you return to our Site. This enables us to personalize our content for you and remember your preferences. We may use Adobe Flash technology (including Flash Local Shared Objects (“Flash LSOs”)) and other similar technologies to, among other things, collect and store information about your use of the Site. If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel. You can also go to the Global Storage Settings Panel and follow the instructions (which may explain, for example, how to delete existing Flash LSOs (referred to as “information”, how to prevent Flash LSOs from being placed on your computer without your being asked, and how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications.

Web browsers often allow you to erase existing cookies from your hard drive, block the use of cookies and/or be notified when cookies are encountered. If you elect to block cookies, please note that you may not be able to take full advantage of the features and functions of the Site. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, please visit www.allaboutcookies.org.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

In addition to cookies, tracking Gifs may be set by us or third parties in respect of your use of the Site. Tracking Gifs are small image files within the content of the Site or the body of our emails/newsletters so we or third parties can understand, for example, which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.

External links

The Site may, from time to time, contain links to external sites operated by other entities. We are not responsible for these external sites or the content of such external sites. Once you have left the Site, we cannot be responsible for the protection and privacy of any information which you provide. You should exercise caution and look at the privacy statement for the website you visit.

Marketing

We may contact you periodically by e-mail to provide information regarding programs, products, services and content that may be of interest to you, unless you advise us that you do not wish to receive marketing or market research communications from us. If applicable law requires that we receive your explicit consent before we send you certain types of marketing communications, we will only send you those types of communications after receiving your explicit consent.

If you wish to stop receiving marketing or market research communications from us, you can contact us as described below to let us know what types of communications you wish to stop receiving.

Children under 13

This Site is not directed towards children under 13 years of age nor do we knowingly collect information from children under 13. If you are under 13, please do not use the Site or submit any personal information to us. If you believe that we have unintentionally collected personal information about your child, you can contact us as described below.
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